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Every basketball fan heard of Michael Jordan which is a genuine symbol of the Air Jordan Heels Industry which will always remain this way.Because of his success on the basketball court there were many brands interested in getting Jordan to sign with them. There were several reasons why Michael Jordon chose Nike. In the first place, the reputation of this brand and the previous products released by it were a big decisional factor. Another reason was the great offer they made, but also the design and the shape of the cheap jordans shoes first presented to him before he decided to sign with them. Nike Air Jordan Heels created for Jordan by Nike were the first cheap jordans heels which were able to get anyone out from the ordinary. When everyone else had the design was incredible. At 1st cheap jordans were too expensive to produce which made also the selling price to be quite high as well. This brought a small problem for the people on Nike which put in jeopardy the contract with Jordan Heels. Not everyone with an average income was able to buy such cheap jordans shoes. This was the moment when Jordan got real involved in this project and worked with the people from Nike to create Nike High Heels which were much lighter, made from high quality materials but a lot more affordable.